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Showing posts from June, 2019

The Minoltas 5xi and 7xi

Pretty little things... The xi series was Minolta's nemesis. The 7xi was greeted as a technological marvel, it's announcement was written on newspapers of that time as it introduced "fuzzy logic" - a 90's way of refering to artificial intelligence. Minolta spend millions of dollars for the development of the camera with part of its technology being used in the rest of the xi cameras. And yet, those cameras did not bring in the revenue Minolta expected. The xi series was deemed as full of unnecessary features, overcomplicated, with high battery consumption and no extensive line of exotic lenses. This was a blow for Minolta that saw their sales plumbing behind Canon and Nikon.   The Minolta 7xi The Minolta 7xi As already said, the Minolta 7xi was hailed as a technological marvel back in 1991 with technology still used in modern Sony digital cameras. The 16bit RISK chip set integrated focusing and metering. It was able to distinguish...